Your choice of copy can persuade, inform, and even inspire others. Essentially, if you can grab the attention of prospective clients with your writing, you will have a far greater chance of converting them into a lead.
The right copy on your website, social media posts, even in emails, can turn a casual site browser into a loyal customer.
Copywriting is exactly as it sounds – writing copy. But even more than that, it is writing marketing and promotional materials in such a way to encourage prospective clients to take action, whether to click a link, book an appointment or make a purchase. Anywhere you find messages or advertisements from a business, you find examples of copywriting materials.
What is copywriting?
Not only is copywriting used in promotional materials, blogs, or newsletters, but a specific form of copy can be written specifically to improve your presence online. This is copy targeted to optimize your site’s standing on search engine results.
Copywriting aimed at SEO, or search engine optimization, is used to help you find your potential clients dynamically. By answering the specific queries your ideal customer is searching for with well-crafted content, your site is more likely to find its way into that holy grail of unpaid advertising - the first page of the search engine results.
How does SEO copywriting work?
SEO copywriting is all about targeting specific keywords while providing useful and compelling content. The aim is to create copy that will simultaneously help clients and register as valuable by the search engine algorithms. Ideally, this content will then be promoted across social media platforms.
This, in turn, can improve your ranking across SEO result pages as your content becomes more widely seen.
Without copywriters, businesses can struggle to get their brand noticed or keep the brand top of mind with current clients.
You might have the perfect offering but if potential clients aren’t even aware of your brand, where does that leave you? Missing out on the opportunity to expand your business.
How is copywriting different from content writing?
It can be confusing, and there can be crossover between the two. The truth is that content writing isn’t wholly distinct from copywriting. However, generally speaking, copywriting refers specifically to the writing of marketing and promotional materials.
Content writing, on the other hand, refers to writing informational or editorial pieces for your website, which may include more descriptive topics like your service offerings and product pages.
Done right, informational web pages can provide clients with subtle calls to action; but they are predominantly suggesting that the site visitor click links to additional resources or other pages to visit within the site.
Can’t I do this copywriting myself?
If you are so inclined, by all means!
However, if you’re a busy business owner with a lot on your plate already, maybe you would consider having some help. Copywriting is a core ingredient to strategic marketing success, and copywriting done right is something that is best left to those experienced in it.
Compelling copy will keep your website visitors engaged and lead them to take actions that are both important to you and meaningful to them. You need to “speak” to your target audience in a way that is easy to understand. More than anything else, this is what prompts them to take action.
Whether you are thinking about promotional copywriting, blog copy, or SEO copywriting, if the words aren’t right, your message won’t come across. This can lead to low click-through and conversion rates.
At grumpyText, we understand how frustrating it can feel to put in time and effort into your website, only for it to have low traffic.
But don’t panic! That’s why we are here!
GrumpyText’s copywriting services are here to get your business heard and seen.
We have many different options for copywriting services available such as:
⚈ Blog Creation
⚈ Newsletter and Email Writing
⚈ Social Media Copy
Our team of experienced copywriters is on hand to
⚈ Get you seen by search engine result pages
⚈ Strengthen your brand’s online presence
⚈ Promote your business offerings
⚈ Convert prospective clients into leads
⚈ Create copy with SEO-friendly content.
Here are some of the reasons to get in touch with GrumpyText today:
You like it? It’s yours : As the content we provide is customized for your business, it is 100% yours to use as you wish without any copyright concerns.
It’s not just about the writing : Utilizing your content to add in keywords will take away the need to rely solely on paid search such as Google and Facebook ads. We will help you to use relevant anchor tags with the keywords, focus on keyword density, and much more.
Pay as you go : We don’t tie you into forever contracts. Our various pricing packages work on a pay-by-month basis to ensure that you get exactly what you need from us. Choose from the different service options we offer, and GrumpyText will provide the rest.
Have a look at our other offerings to learn about how you might combine our writing services. This can easily save you time and alleviate the stress you might otherwise feel trying to juggle online marketing while handling all the other demands of running your business.